The Saturday Evening Post from the 1950's (I believe - have to double check) I bought at a Farmer's Market earlier in the summer and thought it was beautiful! This picture was taken through my cell phone (so apologies for the reflection on the glass - I didn't want to have to put the picture back in the frame again). I thought this was a great example of how illustration is very effective. To me, the drawing is just beautiful by itself. Pepsi did an excellent job of using an original illustration to convey how youthful the person would feel when drinking this light refreshment because of how well drawn it is and it represents the time period in which they were in. If it would've been a regular couple in the same pose, I'm sure it would've worked just as well. But, because of the unique typefaces (which I'm sure the yellow type was hand drawn) and the color scheme used to bring out the youthfulness in which Pepsi was going for, it wouldn't have been the same.
If you want to read the small type, it says:
Share the youth. That's the motto of today's America, where trim, up to date young people of all ages are giving a new light look to everything in the land.
Keep up to date. Look smart. Stay young and fair and debonair. Be sociable. Have a Pepsi - the lighter Pepsi of today, reduced in calories.
